CASE STUDY

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APPLIED SYSTEMS INTELLIGENCE

Applied Systems Intelligence (ASI) is one of the world’s leading providers of cognitive technology used in advanced decision-aiding systems. ASI Vice President Doug Hosmer asked Galaxy Bright for help with messaging and website re-design. “We knew the site needed to be less technical and more accessible to clients, but we weren’t sure how to accomplish that,” he said.

The Galaxy Bright team had to take into account two distinct markets, military and commercial, as it organized and refocused an abundance of information about a complicated product. The end result had to attract and inform in an easily navigable format.

Finally, a content management tool was put in place to allow Hosmer and his ASI colleagues the ability to update information on the site. According to the client, it is very easy to use and performs well.

“Galaxy Bright did a superb job on the branding, redesign and launch of our website. They delivered a turnkey solution, and did it on time and on budget. It’s always a pleasure to work with a company like that.” – Doug Hosmer, Vice President.

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INDUSTRY:
> Technology; Software Development

SCOPE OF WORK:

Strategic Branding
> Brand Development
> Navigation Architecture
> Web Development
    - Content Management Solution
    - Flash Animation

Corporate Positioning
> Messaging Strategy
> Copy Writing