METHODOLOGIES

We apply proven systems to every aspect of our business to ensure efficiency, quality work and exemplary customer service. In addition, we continually assess our systems to eliminate operational inefficiencies and optimize our ability to deliver exceptional work, on time and within budget. Our creative process is outlined in the scope of work section on our estimates. They are:

Analysis and Planning
Branding
Development
Quality Assurance/Closure

 

Our Four Step Creative Process:

Analysis and Planning

During the Discovery and Project Definition phase, we meet with your marketing team to learn your vision, objectives, challenges, competitive advantages and market position. During this collaborative meeting, we determine the scope of the project, the technologies to be employed and project milestones.

Branding

After we have a thorough understanding of the project goals, we develop initial concepts. This is where the project initiative is developed into a branded visual piece. Based on discussions and feedback we further develop the selected concept that best achieves your goal.

Development

At this stage, we begin to integrate the creative with the technology. Whether the project is interactive or print, all of the project’s elements—copy, graphics, photographs, animation, video, and database functionality—are cohesively integrated here.

Quality Assurance/Closure

Once all of the elements of the solution have been integrated, the project moves into the Quality Assurance/Closure phase where the content and functionality is reviewed and tested for errors in programming and presentation. Only after the project has moved through our stringent testing and review and has been approved by you, is it ready for delivery.