Everyone likes to give their customers good news. It’s easy to announce special offers and discounts. But sometimes the news isn’t good. That’s what happened to AmeriMex. Known as a provider of easy, low-cost phone connections to the Hispanic community, AmeriMex recently had to inform customers of a significant rate increase as new FCC regulations raised fees for providers industry-wide. Galaxy Bright was called in to help.
After extensive discussions with AmeriMex, Galaxy Bright created a two-part communications plan directed at customers and field sales agents. Each piece highlighted the strengths of the company, reiterated the benefits of doing business with AmeriMex, and explained the new rate structure. Of course, there was also an attractive offer to move to the next level of service!
The positive spin worked. “We’ve had almost no complaints about the price increase and that’s amazing. I can only attribute it to the information we sent out,” said Joe Gonzalez, Marketing Director. “We had to deliver bad news to our customers and I could not have asked for a better piece to do the job. We had a few positives to work with and Galaxy Bright helped us flesh out those points. The piece presented a good, strong company image. I loved working with Galaxy Bright and would absolutely recommend them.”
SCOPE OF WORK:
Strategic Sales Incentive program
> Program Strategy
> Collateral Implementation
> Copy Writing//Corporate Communcation
> Sales Agent Incentive Brochure
> Sales Person Incentive Flyer
> End-user Program Letter